Newcomer
A Newcomer Brand's First 30 Days on TikTok
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Articles
The latest playbooks on viral UGC: hooks, formats, and trends broken down from the campaigns and creators driving the biggest results.
The Growth Lab
TikTok Meme Marketing Guide for Consumer Apps
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
The Growth Lab
How a Bible App Used 3 Emotional Eras to Cross 300M Views in 10 Months
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Trend
Bold AI Stalls At 318K Views
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Strategy
Why Relatable Humor Beats Graphic Period Content
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Format
The Formats That Can Unlock Recove's Next Fashion Stage
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Format
Format Stacking, Explained
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Strategy
The Hook Architecture Playbook for AI Apps
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Trend
100M Views Will Surely Give You Some Aura Points
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.
Opinion
Inside the Doomscroll Economy
Learn how consumer apps use meme marketing to ride trends, capture attention, and drive installs without hurting the brand.